Jill & Jack —are oversized (30"), soft creative companions designed to personalize, customize, carry, transform and make your own.

The intention behind BARFFUS is to encourage screen-free connection—to self, imagination, creativity and one another. Start with a basic Jill or Jack and see where your imagination takes you. Dress them, add hair with yarn, ribbon, rope or fabric strips, create costumes, add patches or iron-on “tattoos,” and flip them over to use the other side as a blank canvas for creating faces and expressions. Sew, glue, paint, wrap, accessorize and transform. The DIY possibilities are endless.

Doll About You!

Jill & Jack can change and evolve with their creators, becoming companions, characters and one-of-a-kind works of art. They can inspire imaginative play, storytelling, emotional expression, art projects, photography, stop-motion animation—or something entirely your own.

Each Jill & Jack wears a BeNOW Heart—a reminder to kids and grown-ups alike that being a life is a gift, and that to BE is a personal experience of the PRESENT. Be present. Be curious. Be creative. Be YOU. BeNOW.

And Jill & Jack have stories to tell. The World of BARFFUS™ continues to grow through stories, picture books, comics, zines, DIY projects and other creative adventures.

Imagine. Create. Embrace. Repeat